From his experience as a Microsoft executive and consultant to CEOs and their teams, Brad Chase formulated a model on strategy and leadership that plays off Einstein's theory of relativity (E=mc2). Join us for this informative, entertaining, and interactive talk that will help you build and execute a successful strategy. Q&A to follow.
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In this talk, you will learn:
- The importance of strategy to successful leadership
- A simple, memorable model for and the components of a successful strategy: Execution (E), market potential (m), and customer value (c2) – all relative to the competition
- Ideas for how to build a successful strategy, find customer value and a simple framework for how to execute a strategy well
About Brad Chase
Brad Chase is a strategy, leadership and marketing consultant to CEOs and senior executives. He has advised leaders from many different size businesses ranging from start-ups to Fortune 500 firms in markets ranging from mobile to education to enterprises and consumer services. Some of the companies he has worked with or is working with include public companies such as GE, Telstra,
VMWare, Mozy (a subsidiary of EMC) and Blucora, to mid-size tech companies such as Sonos to startups such as Vizrea and Crisply. He also serves and/or has served and held leadership positions on many for profit and nonprofit boards ranging from larger tech companies like Expedia to mid-sized tech companies like Ooyala to small start-ups like DreamBox to consumer companies like Brooks to non-profits such as the Boys and Girls Clubs of King County.
Before consulting, Brad spent 14 years at Microsoft finishing his tenure as a Senior Vice President (one of about 17 in the company) and Executive Officer managing a team of over 4,000. From April 1999 until mid-2002, Brad led the turnaround of MSN.com from an internet service also-ran to the worldwide
traffic and search leader. Under his leadership MSN and search traffic, revenue, and internal team morale all more than doubled. Prior to MSN, Brad led marketing for the client and server business for Windows 2000, Windows 98 and Internet Explorer (IE) versions 1-5. Brad’s marketing team introduced a new profitable product strategy for the server and client businesses, successfully launched Windows 98 and 2000 and helped IE become the market leader. Brad also developed and led the marketing strategy, execution and worldwide launch for Windows 95, a record-breaking launch that is often considered the event and product that ushered computers and software into the mainstream. Brad and his team won numerous awards for the Windows 95 marketing effort. Brad also oversaw the record-breaking launches for both MS-DOS 5 and MS-DOS 6, and he was a Product Manager for early versions of Microsoft Office and Microsoft Works.
Brad serves as past chair of the Board of Directors of the King County Boys and Girls Club, one of the top three Boys and Girls Clubs in America consisting of 13 clubs serving over 17,000 kids a year. Brad is also on the board and has served on the executive committee of the Washington State chapter of The Nature
Conservancy (TNC). TNC is the largest conservation philanthropy in the world. Prior to joining Microsoft in 1987, Brad worked as a sales representative for Boise Cascade's office products division. He holds an MBA from Northwestern's Kellogg School of Management and a BS degree from the University of California at Berkeley.
